SiGMA Europe is one of the most significant events in the iGaming industry. This year, the event will take place in the very spot where gladiatorial combat originated, where thousands of warriors fought for the title of champion and glory. Here we come, Rome! The event will bring together over 30,000 attendees, 1,200 sponsors, and feature four stages with 550+ top speakers.

However, none of that matters because SiGMA will welcome a legend, a modern-day gladiator, UFC champion, outstanding fighter, and the living embodiment of strength, endurance, and thirst for victory — Kamaru Usman. His story is an example of power, perseverance, and leadership. His name is forever enshrined in the halls of fame of the best warriors of our time. Are you ready to meet the legend? Are you prepared to withstand his piercing gaze? Or perhaps someone exists who can challenge Kamaru in strength?

We have prepared something special for our guests and partners. This meeting will be unforgettable for everyone.

On November 5 at 13:00, Kamaru Usman will be a special guest at booth 5067G. He will personally answer questions, engage in discussions with conference participants, and share his journey in sports, including legendary victories, notable fights, leadership, and motivation. It is a unique opportunity for guests not only to take a photo with the champion, but also to immerse in the history of his triumphs and victories, and get a boost of energy and inspiration from live communication with the legend.

The surprises don't end there. During the conference, there will be two activities available for guests at our booth:

• Punch Challenge. Anyone can come to the booth on November 4 and test their punching power. The person with the strongest punch will have the honour of competing against Kamaru Usman himself.
  
  
• Photo with the UFC belt. Want to get exclusive merchandise and take a photo with the MelBet Partners & Affiliates championship belt? Welcome to the booth. Follow MelBet's official Instagram account, and take a picture with the belt. Those who post a story with the championship belt and tag us will automatically be entered into a drawing for exclusive UFC-themed merchandise.

And we are pleased to announce a private party, Triumph of the Gladiators, exclusively for our partners and representatives of MelBet Partners & Affiliates, which Kamaru himself will attend. This evening will be an epic event, where history and modernity merge into one. A celebration dedicated to gladiatorial victories and glory will transform into an artistic event, where every detail is inspired by courage, power, and the spirit of battles and triumph.

Are you ready to dive into the atmosphere of Ancient Rome? To feel the tension, excitement, and joy of celebrations and victories experienced by legendary warriors?

Welcome to a remarkable period when courage and skill determined the winners, and every clash became an epic story. But this party isn't just about the past, because at the heart of the evening will be our special guest, Kamaru Usman, a symbol of strength and determination. He is the embodiment of the modern gladiator, inspiring millions with his example.

On this evening, stories of victory, energy, and passion intertwine with exquisite artistic elements, from visual installations to musical accents, creating an atmosphere where every movement and every glance is part of a grand show. The headliner ARGY takes the stage, whose music will guide us through a journey of emotions, drama, and triumph.

This evening, history will become art, and art will become living history. A history that will transport every guest on a memorable, legendary adventure.