The MelBet Partners & Affiliates team has officially announced the beginning of a partnership with their new ambassador — Kamaru Usman. He is one of the most decorated UFC welterweight fighters. Once again, the brand reaffirms its commitment to expanding global presence and strengthening its position in key markets.

Who is Kamaru Usman?

Kamarudeen "Kamaru" Usman is one of the most recognisable fighters of our time. His nickname, The Nigerian Nightmare, was earned for a reason. He made history in the UFC as the welterweight champion, holding the title from 2019 to 2022. His record-breaking win streak — 15 consecutive victories in the division — included successful title defences against some of the toughest opponents. He is also known as one of the most disciplined and strategically-minded athletes in the world of mixed martial arts.

Why Usman?

The choice of Kamaru Usman as an ambassador for MelBet Partners is both strategic and symbolic. It reflects the values the company promotes in working with its partners: strength, discipline, strategy, and leadership.

Strength
Kamaru Usman is a UFC welterweight champion and one of the legendary fighters of the decade. His 15-fight winning streak made history and demonstrated his resilience under pressure. For MelBet Partners, strength symbolises the ability to withstand any market fluctuations and provide partners with stable payouts and consistent traffic.

Discipline
Behind every title Usman has earned are not just talent, but years of hard training and attention to detail. He has proven that discipline is what delivers long-term results. For us, discipline means transparent processes, precise analytics, and work without “grey zones.” This is what enables us to build long-term relationships with our partners.

Strategy
Usman won not only with physical dominance, but also with his ability to “read” opponents, adjust tactics mid-fight, and find weak points. In the iGaming industry, strategy is just as essential: the ability to analyse data, quickly respond to market changes, and find optimal growth solutions.

Leadership
Kamaru Usman is known and respected worldwide. His journey has become a symbol of honest competition, determination, and the will to win. Millions of fans trust him and are inspired by his story. For MelBet Partners, leadership is about daily work: setting standards in new markets, leading partners forward, and helping them grow alongside us.

“If you look at all our ambassadors, you’ll notice we only form partnerships with those who share our values and ambitions. This can be reflected not only in their personal traits, but also in what they do outside the field, octagon, or court,” comments a representative of the MelBet Partners & Affiliates team.

Kamaru Usman becomes a symbol that helps communicate the MelBet Partners philosophy: to work for victory and build long-term projects together with our partners.

Partnering with Usman gives affiliates additional competitive advantages and expands marketing capabilities.

• Brand recognition boost. A UFC legend as ambassador is a powerful driver of attention.
• Strengthened trust. Africa is one of MelBet Partners’ top-priority regions. Kamaru Usman, born in Nigeria and now a global star, resonates strongly with the local audience. His name evokes pride and respect, which transforms into trust in the brand and product.
• Expanded marketing opportunities. MelBet Partners will integrate Usman into creative campaigns, social media, local promotions, and partner events. This gives webmasters more tools for communication.

As you can see, the partnership with Kamaru is another strategic move confirming MelBet Partners’ leadership ambitions. Signing such a contract is a tool that brings value to the company, its partners, and the industry as a whole.

Starting today, Kamaru Usman becomes part of a new chapter — and his energy and charisma will help deliver the core values of MelBet to millions of users around the world.