The competition for leadership in the iGaming industry is getting tougher, but in 2025, MelBet Partners & Affiliates not only held their ground but were recognized as the best twice. At two major international awards—AIBC Eurasia in Dubai and Sigma Africa in Cape Town—the company secured two prestigious titles:  

• Best Sports Operator 2025 – for an advanced product in the sports betting industry.  
• Best Casino Operator 2025 – for outstanding achievements in online casino operations. 

These awards are a testament to MelBet’s long-term strategy, which is focused on innovation, quality, and creating seamless solutions for both players and affiliates. The bookmaker MelBet has long established itself as one of the most rapidly developing platforms in the iGaming industry. Its success is based on a comprehensive approach to product development and work with traffic at a global scale:

• Strong retention – users stay in the system and continue to make deposits.
• Global coverage – the company is actively expanding its presence in key GEOs.
• Flexible monetization – partners can work on RevShare, CPA, and hybrid models.
• Focus on exclusivity – own bonus programs, best odds, localized payments.

MelBet focuses on sustainable growth rather than short-term results. It has allowed the product to take a leading position in the niche and has helped make the affiliate program even more attractive to newcomers.

Key Highlights of 2025  

• AIBC Eurasia (Dubai) – one of the most prestigious events in iGaming and technology. MelBet Partners & Affiliates won the Best Sports Operator award.  
• Sigma Africa (Cape Town) – the most prominent award in the African gambling market. MelBet secured the title of Best Casino Operator 2025, further proving its dominance in the online casino sector.  
• A strong focus on sports marketing – in 2025, the brand signed Faf Du Plessis, a global cricket legend, further strengthening its influence in key regions.  

What’s Next?  

The recognition at these awards confirms that MelBet Partners & Affiliates is on the right track. The company continues to expand into new GEOs, enhance its product, and provide affiliates with even more profitable opportunities. 

MelBet has confidently secured its status as one of the most promising and fastest-growing platforms in iGaming. However, 2025 is just beginning: the brand has big plans, and many important events await us ahead.